Cash App’s top mentions are Taylor Swift, Sabrina Carpenter and Charli XCX in its first-ever financial trend report examining peer-to-peer payments.
Sabrina Carpenter and Taylor Swift top the Cash App users mentions, with Carpenter's name jumping 2,575 percent from May to June of 2024.Cash App recently published its first financial trend report, titled, “That’s Money,” which uses its peer-to-peer payments to look atand spending habits. The digital wallet and leading financial app in the U.S. looked at year-to-year percent increases from its peer-to-peer payment notes language from June or July 2023 as compared to June or July 2024.
“Younger generations are eco-conscious, and mentions of ‘thrifting,’ ‘vintage’ and ‘DIY’ are up.” Notably, women’s sports have also become a major moment of mentions among Cash App users — mentions for “WNBA” increased by 200 percent from April to July 2024 and an 80 percent increase year-over-year. The report also found that pickleball has also seen a surge of interest over the past year, with mentions up 100 percent year-over-year, with Gen Z being the major demographic with its popularity.
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