Taylor Swift's 'Eras' tour has caused a 'notable' uptick in hotel sales, analysts said on Friday.
Taylor Swift’s “Eras” tour has been emblematic of our own era of supply and demand shocks. Last year, ticket demand overwhelmed Ticketmaster. This year, apparently, the tour has caused a “notable” uptick in hotel sales, analysts said on Friday.
But the Bernstein analysts said the Taylor Swift effect on U.S. hotels was significant, as more travelers in the nation venture out to destinations abroad. That tour will run through most of next year, likely leaving Europe, Canada, Latin America and Asia with similar hotel-sales gains. But Swiftonomics hasn’t come without its own disruptions, the analysts suggested.
“The Taylor Swift effect is one of a kind but many cities will likely try and recreate it,” the Bernstein analysts said. “We try a similar analysis for Beyonce concert dates, but the effect is much more muted.”
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