“This is not Singles Day. We don’t do Singles Day,” MadMoneyOnCNBC's JimCramer says, as online shopping sales could hit record levels today. CyberMonday
Monisha De La RochaAmazon tends to gobble up the market with big gains during the holiday season. Last year, the company picked up about 2 points of market share in the second half of 2018. The tech giant has implemented a strategy of offering a wide assortment of products at low prices, while focusing on aspects of customer experience that are necessary for buying gifts, like recommendations, fast shipping and easy returns, the report said.
In the past, Amazon also has tried to stay top-of-mind by making attention-grabbing announcements during the holiday season, like those of a minimum wage increase for all employees and the locations of its new headquarters, which the company made at the end of last year. But this year may be different. Amazon's Net Promoter Score, which measures the likelihood of a customer to recommend a store or brand, has slipped in six of nine categories since 2017, according to research from Bain and ROI Rocke. The categories are consumer electronics, sporting goods, home products, home furniture, home improvement and women's clothing.
"The gap that Amazon had as an advantage over other retailers is starting to close," said Monisha De La Rocha, a partner at Bain & Company.
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