For contemporary brands Fe Noel, Agua Bendita, and Rhode, becoming Target’s limited-time-only design partners for its Spring Designer Collection was an opportunity to raise their profiles and bring their collections to a wider audience.
were introduced Tuesday morning at an event at 548 West 22nd Street, where individual shops were created to showcase their spring ready-to-wear and accessories.
“Target has a long history of bringing to our guests the world’s best designers at amazing prices and our partnership with Agua Bendita, Fe Noel and Rhode is another great example of that,” said Jill Sando, executive vice president and chief merchandising officer of Target. “These are bold, distinctive, women-founded brands inspired by their own roots and cultures, and I know our guests will absolutely love them.
“It was a gorgeous experience. We tried to keep our DNA and we saw that it was perfectly possible,” said Alvarez. Fe Noel, who hails from Brooklyn, started her namesake label at 19 years old when she opened a boutique for vintage lovers and trendsetters in her neighborhood. The boutique served as a catalyst for her womenswear brand, which is heavily influenced by her Caribbean heritage in Granada.“We’re living our Caribbean roots loud and proud, inspired by the natural resources around us. Fe Noel is about effortless luxury and seeing life in all its beauty,” said Noel.
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