Terms related to protests were on 'blocklists' companies use to avoid ad placements in sensitive content
Last month Target Corp. told a leading online news publisher not to run its ads in stories related to the Black Lives Matter movement. Articles mentioning police-brutality victims such as “Breonna Taylor” and “George Floyd” were off limits, as were those with the word “protests.”
Target and other advertisers that compiled similar “blocklists” say they were respecting the sensitivity of the issue and wanted to avoid the appearance of exploiting tragedies. News publishers say such moves effectively punish media companies for...
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