A badge on Target.com will note when a brand is Black-owned or -founded.
and brands with Black founders. The badge will be housed in the"at a glance" section of its product details page; clean, vegan, and cruelty-free badges are also featured in this section as product identifiers., The Honey Pot, The Lip Bar, and Black Girl Sunscreen are among some of the Black-owned brands currently being sold at Target.
The retailer explained in a statement that their decision to come out with a new badge comes in response to the feedback that they have been receiving from customers."Based on what our guests are searching for, we have started to implement icons online to help our guests find and support Black-owned brands and founders when they shop online," the brand explained in a statement.
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