The uproar over Target’s Pride Month marketing is just the latest example of how companies are struggling to cater to different groups of customers at a time of extreme cultural divides, particularly around transgender rights.
Now it risks losing that status after removing some LGBTQ+-themed products, and hiding Pride Month displays in certain Southern locations, in response to online complaints and in-store confrontations that it says were a threat to employees’ well-being.faces a potential second backlash from customers who are upset by the discount retailer’s reaction to aggressive, anti-LGBTQ+ activism, which has also been sweeping through Republican state legislatures.
In Florida, Disney has been engaged in a legal battle with Gov. Ron DeSantis since expressing opposition to the state’s classroom limits on discussing gender identity and sexual orientation.should have anticipated the backlash and varied the products it sells by region in the first place. “Pulling back is the worst thing that they could have done, said Jake Bjorseth, who runs trndsttrs, an agency helping brands understand and reach Gen Z customers. “Not to expect potential backlash is to not understand what members go through on a daily basis.”was seen as a trailblazer among retailers in the way it embraced LGBTQ+ rights and customers.
In 2016, when national debate exploded over transgender rights, the company put out a press release that declared “Inclusivity is a core belief at
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Target Removes Some LGBTQ Merchandise From Stores Ahead Of June Pride Month After Threats To WorkersThe retailer is making changes to its LGBTQ merchandise nationwide after an intense backlash from some customers including violent confrontations with its workers.
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Target removes some LGBTQ merchandise from stores ahead of Pride month after threats to workersTarget is removing certain items from its stores and making other changes to its LGBTQ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers.
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Target removes some LGBTQ merchandise from stores ahead of June Pride month after threats to workersTarget is removing certain items from its stores and making other changes to its LGBTQ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers
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Target pulls some LGBTQ+ merchandise from stores ahead of June Pride month after threats to workersTarget confirmed that it has moved its Pride merchandise from the front of the stores to the back in some stores after confrontations and backlash from shoppers.
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Target pulls some LGBTQ+ merchandise ahead of June Pride month after backlash from some shoppersTarget confirmed that it has moved its Pride merchandise from the front of the stores to the back in some Southern stores after confrontations and backlash from shoppers in those areas.
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Target pulls some LGBTQ+ merchandise from stores ahead of June Pride month after threats to workersTarget is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. Target declined to say which items it was removing but among the ones that garnered the most attention were “tuck friendly” women’s swimsuits that allow trans women who have not had gender-affirming operations to conceal their private parts. The Pride merchandise has been on sale since early May. Pride month is held in June.
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