Target and Walmart results show consumer spending shifts again

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Target and Walmart results show consumer spending shifts again
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What hasn’t changed is the willingness of Americans to spend, even with inflation hovering near four-decade highs. Costs are rising for major retailers.

New signs added to the produce section inside a remodeled Walmart store in Forney. It's one of 50 the retailer is remodeling in Dallas-Fort Worth this year.The pandemic vastly changed the way Americans spend money, and now, as they return to pre-pandemic behavior, they’re tripping up retailers again.sharply, and the latest financial report from Target underscores the challenges.

Target’s quarterly financial report comes a day after shares of rival Walmart tumbled about 17% for similar reasons after it. Both companies missed profit expectations by a wide margin. Shares of Walmart fell another 8% Wednesday. The behavioral change among American consumers is broad and has adversely affected companies that logged massive profits during the past two years.

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