Are cryptos still relevant? TAG Heuer still thinks so as you can now buy beloved models with cryptocurrencies like Bitcoin DOGE and ETH in the US.
According to the press release, “TAG Heuer intends to be a key player in the imminent transformation of the e-commerce and retail spaces.” Furthermore, the brand intends for this new venture to mark its first step “within a wider and long-term strategy for Web3, which will allow TAG Heuer to come alive in bold new ways via blockchain technology, NFTs and more.”
“We have been following cryptocurrency developments very closely ever since Bitcoin first started trading. As an avant-garde watchmaker with an innovative spirit, we knew TAG Heuer would adopt what promises to be a globally integrated technology in the near future despite the fluctuations— one that will deeply transform our industry and beyond,” explains Frédéric Arnault, CEO of TAG Heuer.
For this payment method, no minimum spending is required and up to US$10,000 per transaction. Customers can select their preferred crypto wallet or exchange, and cryptocurrency before proceeding with their payment. Each transaction will be given 15 minutes before the exchange rates changes again. As a forward-looking brand constantly seeking innovations, the integration of cryptocurrency is a natural progression for the brand. Despite the recent
, brands are still optimistic about the landscape and it seems like more brands will start offering this option soon.