There's never been a better time to buy some Halloween candy, according to Halloween candy makers
With full knowledge that Halloween — and, more importantly, trick-or-treating — is going to look different in a pandemic, some candy brands are taking extra precautions in an effort to bolster sales during what is usually their best season.
For example, Hershey got a head start by asking retailers to set up their Halloween displays earlier than the typical mid-August or early September timeline,. Hershey is also keeping more of its candy in the normal packaging, rather than the seasonal Halloween wrappers, boxes, and bags. Mondelez, the company behind Sour Patch Kids, Swedish Fish, and other sweets and snacks, told CNN that it will focus on family-size packs of its bestselling products, predicting that more families will have smaller gatherings rather than let their children go out for trick-or-treating.
Mars Wrigley, which makes Skittles, Snickers, and other well-known candy brands, is going to devote more resources to stocking up product for e-commerce,But overall, Halloween candy sales might not actually suffer that much, given Americans’ quarantine eating patterns the past few months. Consumers have reportedly turned toand familiar foods during the COVID-19 crisis, apparently seeking comfort in a strange and stressful time.
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