Since its launch in 2019, the accessories brand has garnered attention for its designs, which combine vintage flair with innovative, eco-friendly materials.
Yet the whole award buzz plays only a small role in marking a special edition offor the brand. This season the founders will expand their offering of eco-friendly handbags to debut their first footwear range via a capsule collection to be unveiled at Themoirè’s spring 2023 presentation, to be held Wednesday at the city’s Galleria Riviera.
“But it’s way more difficult to do footwear: There are many different components, you need the right partner and suppliers require minimum orders that are very high,” noted Monaco, who said the couple has been working on the project for a year. She also stressed the importance of maintaining the brand’s approachable positioning, revealing that prices for footwear will range from around 250 euros to 550 euros.
“But in 2019 we asked ourselves, ‘Why are we doing this?’ and questioned the pace of this industry,” recalled Monaco. “We wanted to commit to a project that was responsible for the planet and communities, not defined as sustainable because that’s impossible. We didn’t want to impose these notions to the brand we had because it would have seemed more like a marketing move, so we opted for a side project,” said Monaco.
“There’s so much experimentation from suppliers, they are really trying to do new stuff but sometimes these are just not ready for the market,” said Monaco. “Plus, not everything can work and match our needs. Many options are fitting for clothing, others for automotive,” she added, citing the fabric derived from apple waste as inadequate when developing footwear, for example.
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