Exclusive VIP+ Analysis: Is all the tabloid chatter over Olivia Wilde’s latest feature a case study in any publicity is good publicity?
The drama behind the scenes of the new film “Don’t Worry Darling” may have exceeded the onscreen drama, but that doesn’t mean all the controversy propelled its success at the box office last weekend.
Most of those surveyed claimed the controversies didn't impact their interest in the film, though 29% admitted that it did. Very few said it turned them off of seeing it entirely. But of those who had heard of the film, those who wanted to see it were nearly three times as many as those who didn't and twice as many as those who weren't sure.
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