Roughly 80% of Gen Z consumers say they'd be willing to pay more for their next pair of headphones if it supports spatial audio technology, which mimics how sound is heard in the natural world.
mimics the way sound is heard in the natural world, providing a sense of how far away a sound is and what direction it's coming from.: Spatial audio is key to making virtual reality convincing, but can also help with everything from watching movies to video conferencing.What they're saying
: The technology is only in its infancy, says Agora CEO Tony Zhao, with large hardware and software makers only beginning to invest in support. "The Gen Z audience sees the value of spatial audio and is willing to invest in the hardware required to experience it,” Zhao said in a statement. “These numbers should give technology companies greater confidence when considering whether or not to invest in spatial audio features and capabilities.”
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