Supra, Defender, Bronco: Automakers tap into nostalgia to boost sales.
ABC News' Mara Schiavocampo has the latest in the"Pop News" midday buzz.It was the decade auto enthusiasts said goodbye to their cult favorites: the Supra, Bronco and Defender.Toyota revived the Supra, its celebrated sports car, last year and Ford's Bronco 4x4 and Land Rover's Defender will be back in dealerships before the end of the year.
The fourth-generation Supra, with its now iconic design features like projector headlamps and large rear spoiler, was pulled from the U.S. market in 1998 though it lived on in Japan until 2002. It was Toyota CEO and President Akio Toyoda who decided in 2012 to bring back the six-cylinder sports coupe. Japan's No. 1 automaker lacked a halo car in its lineup of reliable sport-utility vehicles and sedans.
Toyota sold 2,900 2020 GR Supras last year. For the 2021 model, Toyota boosted the horsepower on the inline six-cylinder turbocharged engine from 335 to 382 and added a 2.0-liter turbo-four option. There's also a limited-edition Supra A91 Edition that's capped to 1,000 units. More than 70% of Supra buyers are new to the brand, noted Haushalter.A clay model of the FT-1 concept, which inspired the fifth-generation Supra.
Even Ferrari dipped into its automotive archive with the Monza SP1 and SP2, limited-edition, special-series cars that evoke the Italian automaker's barchettas from the 1950s. The retro speedsters are built with 12 cylinders and draw inspiration from the romanticized 750 and 860 Monza racers."There is a linear track between the originals in terms of design and the current Monzas of today," Minoff said."Ferrari Monza -- that name resonates.
In this July 15, 2009, file photo, a Maybach 62 Sedan is displayed at the 6th China Changchun International Automobile Fair in Changchun of Jilin Province, China. In this screen grab from a promotional video, a camouflaged Ford Bronco 4X4 is shown. The SUV's official reveal is slated for July.as a zero-emissions vehicle may be the smartest move yet by an automaker, she pointed out.
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