Cardboard cutouts of vegetables and beer in the packaged-foods aisle: Grocers are getting more creative in covering up supply-chain disruptions on their shelves.
While chaos reigns in supply chains, grocery stores are trying to present an appealing and seemingly organized front for customers. To do so, some are turning to age-old tricks of the trade, and developing new ones, to cover up gaps on the shelves.Shoppers in the U.K. said they have spotted bulky crates of beer piled into aisles reserved for prepackaged meals and boxes of chocolate filling crates usually stocked with fresh vegetables. One branch of Co-operative Group Ltd.
Retailers say they need to maintain their customer experience as best they can to remain competitive. “It’s probably quicker and definitely cheaper to put bits of cardboard in than it is to do anything else,” such as reorganizing a store’s aisles or moving stock to fill the empty space, she said. Placeholders also can shield staff from shopper inquiries into the whereabouts of items, Ms. Shuttleworth said., although larger companies with access to a wide network of suppliers, capital and space have had more success working around supply-chain issues without disrupting the shopper experience.
Dill Pickle has been filling fridges with surprising products in its cool section. That includes tofu, usually housed on shelves in the store’s Asian section, and shelf-stable products such as oat and soy milk. “If we see holes, we’ll all of a sudden make our bestsellers have three or four slots rather than just one or two,” she said.
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