BradSchwartz, President of Entertainment for TheCW, explains the reasons behind the decision to renew SupermanAndLois for a fourth season. / Superman LoisLane
, the network has a top earner when it comes to total linear audience and scores well as a digital performer . were also saved because they're also successful for The CW's two minority shareholders, Warner Bros. and CBS Corporation – withscoring a nice deal with Max."It was very easy to focus on those four as our biggest shows and best performers.
And then it was also easier to have conversations with CBS and Warner about 'how can we make these shows work for everybody?' because there was a successful track record. CBS and Warner Bros. know what they make on them internationally, know what they make from their Netflix and HBO sales. We know how they do for us. They can project what a library of 60 or 70 episodes is going to make for them forever.
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