Fox Inc. said it has sold all ad slots for the 2020 Super Bowl in Miami, at a record price and far faster rate than in recent years
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It also came far sooner than the previous few years, showing the continuing rebound in the NFL's reputation. That has led, . Both had been battered for several years by issues surrounding head injuries and National Anthem protests, among other controversies. Last year's 53rd Super Bowl, featuring a desultory game between the New England Patriots and Los Angeles Rams and a half-time performance by Maroon 5, attracted an average 100.7 million viewers. That was the worst viewership in a decade but still better by far than anything else on the small screen this year.
With Apple TV+ and Disney+ streaming services launched this month, and HBO Max and Comcast's Peacock arriving about two months after the Super Bowl, this may be the last year of TV's But, in a bit of irony, the live Super Bowl will be a huge brand-building opportunity even for the streaming services, which mostly will rely on subscriptions rather than ads for their revenue.
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