The SuperBowl is the biggest booking in music, but will this year's performance produce results for the hip-hop all-star team?
take center stage.
But those expecting a significant bump in streaming or sales for the performers should hold their applause until the final tallies are in — the crowded bill might dilute the impact of what has long been considered the premiere booking in the music industry.analysis of the last 13 years, the event produces bigger gains in music consumption activity when a single performer holds the spotlight.
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