Researchers from UC Berkeley and Stanford found an uptick in vaccination rates amongst right leaning counties that viewed a 27-second advertisement showcasing Trump’s support for the vaccine.
The team behind the study set out to determine a potential method of breaking through the partisan divide among those who remain unvaccinated. Former President Donald Trump’s endorsement of the COVID-19 vaccine may have spurred some skeptics to get vaccinated, according to a study released Monday by researchers at a quartet of universities.
The study analyzed the number of vaccine doses administered in the relevant counties one month before the campaign and one month after and found that 104,036 more shots were administered in counties that received the advertisement than those that didn’t. “Creating an intervention that effectively costs about $1 per extra vaccine is remarkably cost-effective, and a small fraction of the cost of other interventions,” said Steven Tadelis, a co-author of the study and a professor of business and public policy at the Haas School.
That gap has persisted even after Trump and former First Lady Melania Trump got vaccinated privately at the White House in January 2021, shortly after the vaccines became available. Trump said in December 2021 that he had also received a booster vaccine dose. It also included a portion of an interview between Trump and Fox News anchor Maria Bartiromo from March 2021 in which he said “I would recommend to a lot of people that don’t want to get it, and a lot of those people voted for me, frankly.”
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