Streetwear takes an authentic stand against racism. Will brands like Nike and Adidas follow?

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Streetwear takes an authentic stand against racism. Will brands like Nike and Adidas follow?
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Corporate fashion brands rushed to make statements and write checks in solidarity with Black Lives Matter. Streetwear designers say they still have a lot of work to do.

As L.A.’s streetwear scene picks up the pieces after local stores were robbed, many store owners reflect on the bigger picture: standing in solidarity with protesters.

Streetwear brands such as Denim Tears and 10.Deep offer casual clothing, primarily for men, that blend the styles of various subcultures, including hip-hop as well as surf and skate motifs. It’s an identity that can be found in the clothing from brands such as Supreme and Stüssy. Instead of offering widely available, mass-produced products, streetwear brands tend to offer limited-edition drops for consumers who hear about companies through social media or by word of mouth.

Chicago-based designer Joe Freshgoods started selling T-shirts in high school and has been selling his designs out of“I feel like a lot of these brands are in these boardrooms having these talks about how to fix this or how to just clean up their mistakes real fast, and it’s just like, ‘Hey, let’s just fill in the blanks real quick and see if this will make them happy,’”He said he tried to include the logo of the Black Panther Party on a design for an Oakland-themed collaboration with an...

record of hiring Black employees and assist in “the defunding and total reform of all the police departments across America.”Since his initial Instagram post in June, Emory has spoken to Converse Chief Executive G. Scott Uzzell or Uzzell’s team about a half dozen times over the phone or in video-conference meetings.

Streetwear designers are continuing to raise their voices to fight racism and discrimination. Big brands including Nike and Adidas have recently pledged to make a difference in the Black community.

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