Streaming service Quibi off to a strong start, topping Disney and Netflix in app downloads
The service started on Monday with 50 shows, including movies told in chapters like the Sophie Turner thriller “Survive” and the prank show “Punk’d.”and advertised in prominent places, including a Super Bowl ad that cost $5.6 million.
The service launched at a time when more consumers are sheltering at home to avoid spreading the coronavirus, which has Quibi had been initially pitched as a streaming service for people on the go, who could watch these short entertaining videos while waiting for their coffee or riding the subway.that people would be willing to pay for short-form video when they can watch user-generated videos for free on platforms like YouTube and TikTok. Other analysts, however, think Quibi could benefit from the surge in home viewing and the hunger among consumers for diversionary entertainment.
“It is our hope that Quibi will provide a small moment of laughter, inspiration, or information during this unprecedented moment in our lives,” Whitman said in her post.
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