Hulu, Peacock, Paramount+ and Discovery+ are among the services offering steep discounts this week to entice new subscribers.
The steep Hulu discount — its biggest discount since a similar Black Friday deal in 2018 — underscores the efforts Disney is pursuing as it seeks to turn the growth engine back on.
But Disney isn’t alone in trying to use Black Friday and Cyber Monday to kick-start streaming subscribers. A number of other streaming services, many of which have struggled to take off in the same way that Disney+ and Hulu have, are also using the strategy this year.
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