Everything you need to know about choosing South Asia’s best culinary staples:
In the U.S., South Asian food is quickly becoming more easily accessible and better understood, which has helped propel the growing appetite for regional flavors among Western consumers. Thankfully, young entrepreneurs from countries like India, Sri Lanka, and Pakistan, as well as first- and second-generation South Asian Americans, have begun to share their love and passion for the foods they grew up with by bringing their own essential pantry staples to market.
I’ve pulled together some of my favorite new South Asian food businesses below. All are deserving of your attention and support for bringing super-fresh spices, vibrant condiments, and aromatic teas to a national audience.
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