This is why Studio 54's name is suddenly everywhere.
Elliott Azrak, a Global Brands Group veteran who launched brand firm Venturesome this year, has been behind the scenes, connecting the brand with Michael Kors, Calvin Klein, Nars and more to help bring the name into the current day. Azrak has an exclusive partnership with MGM Resorts International, which owns the rights to the Studio 54 name.
Nars is also spotlighting its Studio 54 collection in its windows this week and Calvin Klein, celebrating its 50th anniversary, has also been featuring the Seventies hot spot in its marketing. “It gives visibility,” he said. “Studio 54 is where it should be, as a famous luxury brand living across many of these great collaborators.”
“It wasn’t really just bringing back Studio 54, it was really kind of riding the zeitgeist, because everything about Studio 54 is what’s permeating in the culture,” he said. “When you go back to the time of Studio 54, it was just such a complicated time that people just wanted to be free and Studio 54 become a symbol of freedom of expression and people could escape the troubled times.
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