Nearly a decade after acquiring the NBA’s Los Angeles Clippers, Steve Ballmer is finally realizing his dream to build a bigger and better TV platform for his beloved basketball franchise. The Clipp…
is finally realizing his dream to build a bigger and better TV platform for his beloved basketball franchise.
Ballmer, who acquired the team for $2 billion in 2014, brought the same level of energy to a presentation for journalists on ClipperVision and dry run of a “Ballervision” game telecast on Oct. 9. Ballmer, Crawford, Davis and former NBA player Paul Pierce gathered that evening at a Mid-City L.A. studio space owned by Davis for the practice-run telecast as the team played a pre-season game against the Minnesota Timberwovles.
ClipperVision builds on the team’s R&D over the past four years with its Clippers CourtVision service that was available to about 1,000 people in beta mode starting in 2018. “We do have a bunch of young people who are cord-cutters or cord-nevers. They can’t be Clipper fans today,” Ballmer said. “If they’re lucky enough, they may go to game a year. But they can’t watch our games. And so the notion of both having a product that would be more available and being able to do new things in it, those were the things that got me fired up.”
BallerVision will originate from various locations throughout the season. Crawford, Davis, Matt Barnes and Quentin Richardson will be regulars but they may not be in the same location. Crawford is also joining the studio team for NBA on TNT and NBA TV this season. The Clippers’ wiliness to experiment and innovate with its TV offerings has been embraced by the NBA. The ClipperVision launch comes on the heels of the massive overhaul of the NBA App subscription streaming service.
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