Lionsgate's Starz will roll out its StarzPlay app in an additional 20 countries next year after its recent launch in the U.K., France, Germany, Mexico and Brazil as the premium TV company pursues growth opportunities abroad.
Lionsgate CEO Jon Feltheimer has lauded the app, available in the U.S. and five foreign countries, as"a critical and proven driver of domestic OTT growth." Starz says it also gives it"access to key consumer data insights."
on Monday said it will roll out its StarzPlay app in an additional 20 countries next year after its recent launch in the U.K., France, Germany, Mexico and Brazil and success in the U.S.Lionsgate CEO Jon Feltheimer on a recent earnings conference call lauded the app as "a critical and proven driver of domestic OTT growth" and signaled the company would soon announce details of a further international push.
Starz management has over the past year repeatedly signaled it has big plans for the Starz streaming service, especially its growth potential abroad. The streaming service1.2 million subscribers in the U.S. during the most recent quarter to get to 5.6 million streaming customers domestically and 27 million customers globally by the end of September.
"Starz has experienced great success with the Starz app domestically, remaining ahead of the streaming curve with more than 5.6 million OTT customers to date, and that number continues to climb," said Starzon Monday.
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