In his first week on the job, CEO Brian Niccol said improving the company’s branding was one of his four priorities to turn around the U.S. business.
Lieberman previously overlapped with new Starbucks CEO Brian Niccol at Chipotle Mexican Grill, Taco Bell and Pizza Hut.
"Starbucks is a brand people love. It's time to tell our story again and reintroduce Starbucks to the world. Tressie is the perfect person to help us do that. She has a proven track record of building strong brands, developing compelling products, creating great customer experiences, and leading breakthrough marketing," Niccol said in a statement on Friday.
Most recently, she served as chief marketing officer for Yahoo. Prior to that role, she was vice president of digital marketing and off-premise at Chipotle between 2018 and 2023. She also overlapped with Niccol when both executives were at Pizza Hut and Taco Bell, which are owned by The company is also unifying its global communications and corporate affairs departments into a single team.. Niccol's predecessor Laxman Narasimhan had appointed Conway to the role last year. After his departure, the company eliminated the position, instead adding Lieberman's new role. Trilling also now reports directly to Niccol.
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