Chinese Starbucks customers can order the coffee chain's drinks on Alibaba's Taobao marketplace and mobile map apps, Reuters checks showed, in a sign the two companies may be expanding a partnership signed in 2018.
BEIJING/SHANGHAI - Chinese Starbucks customers can order the coffee chain’s drinks on Alibaba’s Taobao marketplace and mobile map apps, Reuters checks showed, in a sign the two companies may be expanding a partnership signed in 2018.
The innovations also coincide with efforts to kickstart sales as the Chinese economy recovers from the impact of lockdowns to tackle the COVID-19 pandemic and as big U.S. companies see China as their best option for growth regardless of mounting political tensions between Beijing and Washington. Alipay, the online payment app run by Alibaba affiliate Ant Group, and its local service platform Koubei also offers the same online order and in-store pick-up option as well as delivery services.
However, customers could also order deliveries via Alibaba’s food delivery app Ele.me under a partnership the two companies signed in 2018, marking the first time Starbucks Corp offered a formal online delivery service in China.Starbucks has said it expects sales in China, its biggest growth market, to recover by the end of September from a deep drop because of the pandemic.
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