Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter

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Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter
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Investors will be expecting to hear more details about CEO Brian Niccol's strategy to revive the company's U.S. business.

Starbucks' preliminary sales fell 3%, marking the third consecutive quarter of shrinking revenue for the coffee giant.

"It is clear we need to fundamentally change our strategy to win back customers," CEO Brian Niccol said in a statement. "We have a clear plan and are moving quickly to return Starbucks to growth."

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