While you can’t force creativity, this is your secret weapon for summoning it.
Unproductive brainstorms: We’ve all been in ‘em—and we all wish we could get those hours of our life back. Even thoughthe first burst of ideation fizzles out, most groups give up before reaching this phase.
Now, choose just three of those characteristics to tie back to your brainstorming goal. Here, you’re gonna force the connections using an open-ended question such as: “In what ways might we improve the features of Product X or Service Y to make it…insulated? Durable? Portable?”
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