Made by toy company Jazwares, Squishmallows gained popularity during the pandemic as people sought comfort items to cope with stress.
What are Squishmallows?Made by toy company Jazwares, they gained popularity during the pandemic as people sought comfort items to cope with stress.
Marketing expert and founder of Weightless, Jon Bond, believes the toys' success is not a coincidence."It's not a coincidence that [Squishmallows] came out during the pandemic because I think of it as a stress relief device and I think adults need stress relief probably more than kids even," Bond said.
Bond explains Squishmallows appeal to consumers on multiple levels, serving both a functional purpose and offering a collectible aspect. He also predicts the brand could expand to create other products with similar benefits, such as chairs, further solidifying its staying power in the market. If Squishmallows continue to maintain their popularity, they could become collectibles that appreciate in value over time. As people of all ages find solace in the plush toys during stressful times, Squishmallows may continue to attract new collectors and solidify their place in the market.
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Adults are driving sales of the hottest toy on the market: SquishmallowsIn just a few years, Squishmallow toys has surged in popularity with all age groups. According to Jazwares, which acquired Squishmallow parent company KellyToy in 2019, fans 18 and up are driving sales.
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