‘Squid Game’: Netflix’s Top Exec in Asia Explains the Show’s Huge Global Appeal

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‘Squid Game’: Netflix’s Top Exec in Asia Explains the Show’s Huge Global Appeal
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Minyoung Kim, VP of content for Asia Pacific, discusses the secrets behind the phenomenon — and the streamer's discussions for what comes next.

As competition with global rivals like Disney+, HBO Max and Apple TV ramps up, many analysts believe Netflix’s strong lead in Korean entertainment to be one of the company’s key strategic advantages. Kim’s profile at Netflix has risen in tandem with her successes.

Today, as vice president of content for Asia, she is responsible for overseeing Netflix’s content decisions across the entire Asia Pacific region except for India — including key growth markets like Japan, South Korea, Taiwan, Southeast Asia and Australia/New Zealand .

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