.Pantone's dichotomous range of colors reflects the shifting societal mood post-pandemic.
All of the self-isolating, telecommuting and closet-cleaning over the past two years have given millions time to recalibrate, renovate, refresh their wardrobes and reconsider how a little color can enliven their fashion sense, homes and moods. Eiseman said, “People are just being more creative today. It’s a given that the human eye is exceedingly fickle.
”The palette reflects the contrasts that we have going on in our lives right now, meaning that the last few years have really influenced our relationship with color. People are more mindful of what color means to them. Even if they might not be overtly mindful of it, there is a natural reaching out to certain colors,” Eiseman said.
Along with being transportive and uplifting, these colors are “absolutely aspirational — no question,” Eiseman said. “The effect that color has is so much more appreciated now. A lot of that came out of the pandemic, after being sequestered and being more thoughtful about things. You’re not frantically running around from here to there. You have a little more time to think, to study, and ponder. That’s definitely made its way into the world of color, regardless if that’s in fashion, home or product development.”
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