This week sees the launch of Spotify Wrapped - where users of the streaming service find out the songs that have dominated their listening habits for the past year. The annual marketing campaign not only reflects a subscriber's music consumption, it also highlights the sheer number of musical styles that make up the site's catalogue. From Goths to punk rockers, genre can imply a lifestyle as well as a way of simply categorising music. However, in the digital age, around 100,000 new tracks are uploaded to Spotify every day, and they're sorted into one of more thanHundreds have been added in the last year alone, from Dream Plugg (a spaced-out brand of hip-hop) to Zomi Pop (a fusion of Mayanmar's traditional Zomi music and Western pop). So how has this increasingly diverse landscape impacted the sub-cultures that organise themselves around music? "Genre is a kind of virtual community - even before the online age, right?" US journalist and music critic Kelefa Sanneh tells the BBC
This week sees the launch of Spotify Wrapped - where users of the streaming service find out the songs that have dominated their listening habits for the past year. The annual marketing campaign not only reflects a subscriber's music consumption, it also highlights the sheer number of musical styles that make up the site's catalogue. From Goths to punk rockers, genre can imply a lifestyle as well as a way of simply categorising music.
However, in the digital age, around 100,000 new tracks are uploaded to Spotify every day, and they're sorted into one of more thanHundreds have been added in the last year alone, from Dream Plugg (a spaced-out brand of hip-hop) to Zomi Pop (a fusion of Mayanmar's traditional Zomi music and Western pop). So how has this increasingly diverse landscape impacted the sub-cultures that organise themselves around music? "Genre is a kind of virtual community - even before the online age, right?" US journalist and music critic Kelefa Sanneh tells the BB
Spotify Wrapped Music Genres Sub-Cultures Streaming Service Digital Age
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