Spotify signs Joe Rogan in a multiyear licensing agreement as it ramps up podcast efforts on the streaming platform.
The Rogan deal is slightly different. As a licensing deal, Rogan will maintain ownership of his work and can eventually take it elsewhere.
Spotify won’t have any control over the content on Rogan’s show. Nevertheless, it will find itself more closely tied to a program and a personality who is known for drawing criticism, most recently last year when he interviewed conspiracy theorist Alex Jones. “The podcast is moving to @spotify!” Rogan wrote on Instagram. “It will remain FREE, and it will be the exact same show. It’s just a licensing deal, so Spotify won’t have any creative control over the show. They want me to just continue doing it the way I’m doing it right now.”
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