True believers in crypto might not need more convincing, but what about the rest? Luke Ryan from Aussie crypto exchange CoinJar says sporting sponsorships help to show crypto isn’t going to fizzle out.
The sponsorship of high-profile sports and teams may be key to legitimizing the crypto industry to the general masses, according to Luke Ryan, Head of Content at Australian crypto exchange CoinJar.
Speaking to Cointelegraph at the Australian Crypto Convention on Sept. 18, Ryan remarked the AFL partnership changed the discussion around cryptocurrency in the country and that “it gives cryptocurrency a bigger sense of permanence.” Ryan believes sports partnerships also give the opportunity for crypto companies to break new ground in terms of their user base and adoption.
The partnership between CoinJar and the Melbourne Demons has also meant other teams and the AFL itself have learned more about crypto, which Ryan supposes has made the asset more normalized to the organization.
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