With more states legalizing gambling on sports, Super Bowl LVII will probably be the biggest event for the industry ever.
But how will casino and online/mobile sports betting companies stand out in an increasingly crowded field? Gambling leaders such as DraftKings, FanDuel owner Flutter Entertainment\n \n , MGM, Caesars and Wynn\n \n , are all in a land grab for customers. The high stakes competition is having an impact on the stocks of the sports betting giants. They have all surged so far this year as the broader market has rebounded. But many of these stocks are merely recovering from prior steep losses.
Given the competition with DraftKings and FanDuel, as well as other casino companies, Greenblatt said that having a physical location at the Super Bowl should be a great marketing opportunity. A big goal for Sunday is to also convince people making bets at the sportsbook to download the BetMGM app so they can set up accounts. Marketing is important, Greenblatt added, because MGM can remind gamblers that is a legacy casino brand, and not an upstart like DraftKings, FanDuel or Barstool.
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