Macy takes on each of the national sporting heroes at their own game in a playful dream sequence
Sports Direct has unveiled its Christmas campaign ‘Dream Big’, featuring some of the UK’s biggest sports stars and one little sporting fanatic. Soundtracked by a reworked version of the iconic Tears for Fears tune, ‘Everybody Wants to Rule the World’, updated to “Everybody Loves This Time of Year” - Sports Direct’s festive spot aims to inspire big dreamers around the country to believe that any sporting dream could come true.
Starring Mason Mount , Alessia Russo, Lauren Hemp, Aaron Ramsdale, Eberechi Eze, James Maddison, Eddie Nketiah, Gabriel Jesus, Johnny Fisher, Conor Benn, Zarnel Hughes, the commercial showcases the determination of ‘Little Legend Macy’ who’s Christmas wish is to become the ‘Best Sportstar in the World’. Making her wish come true, .
"Sport Direct believes that sport has a unique power to bring out the best in all of us and this advert aims to champion the legend in everyone, so our audience are ready to reach their next sport and fitness dream.” Matt Bolton, Co-Founder & Creative Director of MOX, said: "With the help of an 11-year-old's big imagination, we created a Sports Direct mashup of Christmas magic, big dreams, big sports, even bigger talent, all to the tune of an unexpected Christmas No.1 ."
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