U.S. sports brand Vans removed 'a small number' of submissions in a gl...
BEIJING - U.S. sports brand Vans removed “a small number” of submissions in a global sneaker design competition, including one featuring a yellow umbrella and people wearing helmets and masks, as the company distanced itself from months-long protests in Hong Kong.
Vans is the latest company caught in the crosshairs of anti-government protests in Hong Kong that have plunged the Asia financial hub into its worst crisis in decades. Global companies such as Vans, fearing a consumer backlash from mainland customers if found to be political, are walking a tightrope in their marketing campaigns.
Media reports said a design from a Canada-based user named Naomiso was the most popular, according to votes cast online, before it was taken down on Saturday. A search of the username Naomiso on the Custom Culture’s website did not yield any result on Tuesday.
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