Refresh for chart and more analysis Some studio distribution bosses use to say that moviegoing is a 52-week business. Well, that’s not the philosophy this weekend, and it’s even grimmer…
weekend, but it’s not the studio’s movie. They’re just doing a distribution deal and I understand that they’re not even on the hook for marketing. The movie from director D.J. Caruso was produced by Nthibah Pictures, Pinnacle Peak Pictures, and Mission Pictures International. Roma Downey is listed as an Executive Producer. Unlike other faith-based movies which typically win over their audiences with an A+,received a B+.
I hear there weren’t any NYC or LA cinemas in the top 100 runs for the movie, with the South reaping close to 60% of the movie’s gross versus the business average of 35% for a regular wide release. Females led at 79% with 76% over 25 with close to have over 35. The 24-34 year olds repped close to a third of ticket buyers. Diversity demos were 65% Caucasian, 16% Latino or Hispanic, 11% Asian/other and 8% Black.
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