“This relative success is, at least in part, due to the country having some top female investors who value diversity and don’t believe that it comes at the expense of performance.”
Sonia Fernández began her career in tech in 1999 as part of the founding team of online marketplace MercadoLibre. She later went on to shape the digital strategy of one of Spain’s biggest daily newspapers, El Pais, and launched Match.com in Spain in 2003. Fernández is now a partner at Kibo Ventures and sits on the board of Level20, an organisation of women investors across Europe.
Two: more women sitting at the investment table. There is still a tendency to follow what we know, back people we feel more connected to both socially, demographically and even racially. Gender does play a role here too. If a woman entrepreneur is pitching to a team of senior partners where there are no women sitting at the table, the odds even if not consciously biased, are relatively more against her.
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