This is not the first time SsangYong has had a new name. It first started trading in 1954 under a different name. The first name change came in 1977, with the firm settling on Dong-A Motor. It was then taken over by the SsangYong group in 1986, and renamed as such. Due to unfavourable market conditions, SsangYong struggled with financial...
There's finally some stability to the SsangYong brand, after a period of financial uncertainty. But this potentially also spells the end of SsangYong as we know it, as it is set to be rebranded.This is not the first time SsangYong has had a new name. It first started trading in 1954 under a different name.
Due to unfavourable market conditions, SsangYong struggled with financial troubles, accruing some not-insignificant debt. This is a lifeline that offers some much-needed stability after a period of financial uncertainty. With the takeover, KG Group is also keen on exerting its influence on the automaker.
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