Because no one loves Kanye like Kanye
Kanye West’s latest album is titled Jesus Is King, and it pretty much took divine intervention for us to actually hear it. Rumours about the release date of Ye’s gospel-heavy ninth album have been circulating since the summer, with an initial release date set for the weekend of September 27. Even West’s wifey, Kim Kardashian West, has been chiming in on the album’s promotion, posting to her own social media in the days, weeks and months leading up to the release.
Kanye used to be great Let’s get one thing straight. In hyperbolically declaring himself the greatest artist of all time, West isn’t *entirely* wrong. For a while, he was a super great artist. When West first emerged on the scene in 2004, he was heralded for his game-changing material. “Jesus Walks,” the single that arguably put West on the map, positioned him as both a star and a relatable man of the people.
Just over two years later, in May 2018, West went on a bizarre rant while visiting the TMZ offices. In the now widely publicized video, West essentially says that slavery was a choice, telling the hosts of TMZ Live: “When you hear about slavery for 400 years. For 400 years? That sounds like a choice. You were there for 400 years, and it is all of y’all?” West later tried to clarify what he meant in a series of tweets, but it was not at all a good look.
In the aforementioned episode of The Breakdown, Kennedy asked viewers: “Do we even care about Kanye West anymore?” And while Kennedy acknowledges that the rapper is still commercially successful, which means people obviously care to an extent, he says he really doesn’t, and maybe the culture that West purports to speak on behalf of doesn’t care as much anymore either.
It's plenty telling how little interest there is in this Kanye interview — partly that there is just exhaustion with the Ye news cycles, but also exhaustion actually listening to the thing itself. Slice it either way you like, but Kanye has to do promo now 🤷🏾♂️And Abdelmahmoud is 100% right in his summation. I have Kanye fatigue. The artist has been in the news *so* much lately, but not in any truly meaningful way.
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