The Afeela EV prototype underlines automotive futurism’s rapid forking away from old-school performance and into a new realm of technology, autonomy, and connection
The Las Vegas CES show is no longer about laptops and flatscreens. The past few years have seen other industries encroach more and more on traditional tech and gadget territory, hoping that the emphasis on far-reaching futurism will rub off on their own sectors.
On the one hand, this collaboration explains why the Japanese auto giant has – publicly – seemed rather lukewarm on electric vehicles; it was too busy getting together behind the scenes with one of the world’s best-known electronics brands. Samsung has a long history of making concept vehicles to showcase its screen and computing technologies, while the industry’s ever-increasing reliance on chips and software saw a recent partnership announcement between state-owned Chinese carmaker Chery and Huawei to create a new EV brand.
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