Sony and Honda reveal their joint venture car brand, Afeela

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Sony and Honda reveal their joint venture car brand, Afeela
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“We plan on exploring the possibility of how media can create a fun and exciting mobility interaction.”

According to a CNN report the car is a mid-sized sedan, and will be available to order and purchase in 2025. First deliveries of the car will not take place in North America until 2026 and the car will be built at one of Honda’s factories.

Mizuno said, “At the heart of this mobility experience is the word ‘feel’, with a focus on sensing and interacting with people.The car will have safety and driver assistance systems from Honda along with entertainment and interactive features from Sony. When developing the car, the emphasis has been on software and user interface technology as much as on driving dynamics and performance.The car will feature Level 3 automated driving capabilities under limited conditions.

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