Critics say Sesame Workshop's decision to launch an NFT collection is a divergence from its origins as an educational program to help level the playing field for kids from disadvantaged backgrounds.
Sesame Workshop announced this week it's launching a collection of Cookie Monster NFTs.Is the metaverse on the way to"Sesame Street"?, the nonprofit organization behind the show, after it announced it would offer 5,555 editions of Cookie Monster NFT collectibles.
Critics on social media said the decision to launch an NFT collection is a divergence from Sesame Street’s origins as an educational program to help level the playing field for kids from disadvantaged backgrounds, particularly Black and Latino children. Some pointed out the cost also makes it inaccessible to many viewers.
“NFTs are very much against the ideals I associate with Sesame Street,” said Becca Petunia, a writer for ToughPigs: Muppet Fans Who Grew Up, a Sesame StreetThe Cookie Monster NFTs seem financially inaccessible for most people and aimed to those with disposable income, Petunia continued. “The environmental impact is questionable, which contradicts Sesame’s many ecological messages," she said."It isn’t a product which feels purposeful or important."“Sesame Street was built on helping educate children in lower income living. To give those less privileged the opportunity to learn before entering preschool,”“This nostalgia fueled cash grab goes against that ideology entirely and it’s sickening.
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