Solidarity, or joining the 'bandwagon'? Some corporate activism backfires amid protests

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Solidarity, or joining the 'bandwagon'? Some corporate activism backfires amid protests
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Amazon tweeted that it stands 'in solidarity with the Black community.' This tweet was used to point out one of the company's controversial practices:

We have a platform, and we have a duty to our Black members, employees, creators and talent to speak up.Some companies, however, faced skepticism over their commitment to the cause. On Sunday, Amazon, whose studio is a big employer in Los Angeles, tweeted: “together we stand in solidarity with the Black community.

The backlash in some cases highlights the perils for entertainment companies and brands as they speak out on social issues, in part to court younger consumers. Studios that haven’t already shown an active role in diversifying their ranks risk alienating consumers. And social media users will be quick to highlight double standards in public forums.“Companies that have not in the past demonstrated that they are through and through a purpose-driven company ...

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