When her apparel line first dropped, the content creator’s sweatshirts sold out within minutes.
As the second collection launches Monday, fans can now purchase sweatshirts mentioning the Californian cities Brentwood, Malibu and Palo Alto and the West Village neighborhood of Manhattan.The places are also ones she often mentions in her social media regarding her “rich mom” content, joking about what the typical “rich mom” from the respective neighborhoods and cities would be like. Moving forward, Tinx wishes to make each drop unique, changing the places with each collection.
As someone who is a fan of people and their own respective lines, Tinx owns her fair share of merchandise, so she immediately knew what specific style of sweatshirt she wanted. “That iconic picture of Princess Diana when she’s wearing the Harvard sweatshirt — I love how that sweatshirt lays,” Tinx said of her inspiration.
“If I’m going to ask them to reach into their pockets, I want it to be for a really good product that I would buy with my own money,” Tinx said. “That’s how I’ve been working. I think that’s the advantage of being a little older in my job. I want to get it right.”
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