What's behind Facebook, Snap and Twitter's Q3 ad slowdown after a year of monster revenue growth?
That’s not to say fewer consumers are using the social platforms. Daily Active Users , a key industry metric, continued to rise in the third quarter for the three major social companies. last quarter, Apple’s iOS 14.5 update impacted social’s Q3 revenue far more than it did in Q2. Even though Facebook was the most vocal about the impending effect on social’s ad business, Snap felt the most pain.
Apple’s software update aims to provide more transparency to users as privacy concerns are at all-time highs. However, the increased transparency doesn’t bode well for tech companies that rely on targeted advertising to reach consumers. that the impact from Apple’s update will continue to cause uncertainty and will be a headwind in Q4 for the company.
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