Lizzy Capri, cofounder of Team RAR and social media influencer, garnered seven million followers in two years. She shares her top three tips on how to increase followers on social media.
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"We were known as the Dream Team," she explains,"but even before those days, I helped develop two well known YouTube channels, which was sort of the genesis for what would eventually become Team RAR." As their brand grew, they decided to rebrand. They focused on being authentic creators.
"We're creating this business," she shares,"so we have to treat it like a business. We didn't want to take away the fun aspects of it because a lot of it is super unstructured, but building the infrastructure for the back end and figuring out where my efforts are best spent was difficult." She credits outsourcing tasks like video editing to allowing her and the team to remain focused on the brand's vision. ...
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